Brands
Launch campaigns around title runs and banner seasons — and know your expected liability before you launch.
Predictive Promotional Infrastructure
Brands spend billions on rebates, guarantees and promotional offers. COVR turns them into predictable financial contracts — modeled, priced, funded, insured and settled automatically.
The infrastructure behind promotions never caught up.
Brands pour up to $1 trillion a year into promotions worldwide — funded off their own balance sheets, with no clean way to price, finance or manage the risk.
$200B+
Spent on trade promotions every year in the US alone — a brand's second-largest cost after goods.
$76B+
In digital rebates processed annually across the US.
30–40%
Of trade promotion spend is wasted — unmeasured, unpriced, unmanaged.
Inventory, controlled
No more desperate discounting.
End-of-season markdowns trade margin for movement. A COVR-backed promotion moves product at full price — turning every campaign into an inventory-control tool.
- 01 Sell at 100% margin — promotions pull demand without touching the tag.
- 02 Markdowns, eliminated — the offer replaces the end-of-season fire sale.
- 03 Funded before launch — the cost is modeled and covered, not absorbed.
Infrastructure for promotional risk
One layer where three worlds meet.
- 01
AI risk modeling & algorithmic pricing
Machine-learned models price the underlying risk with market data.
- 02
Enterprise campaign management
Define the terms, offers and eligibility of a promotion in one place.
- 03
Proprietary trading & capital access
Our trading desk sources capital, market liquidity and insurance coverage — settled automatically on outcome.
Proprietary Trading + Promotional Infrastructure = Predictive ROI
The platform
The full lifecycle, in one place.
An operating system for promotional liabilities — not stitched-together manual processes.
- 01Campaign creation
- 02AI risk modeling
- 03Market-priced cover
- 04Capital allocation
- 05Exposure monitoring
- 06Automated settlement
- 07Rebate administration
- 08Reporting & analytics
Built for the whole sports ecosystem.
Infrastructure for every participant — from the brand running the offer to the capital behind it.
Teams & leagues
Unlock new sponsorship inventory with promotions that deepen fan engagement.
Agencies
Build bolder campaigns without coordinating insurers and counterparties for every promotion.
Capital & insurance partners
Provide liquidity and protection on one platform — transparent pricing, real-time exposure monitoring.
Why sports first
Why
Why
sports.
- 01 One of the world's largest collections of anticipated, measurable events.
- 02 Millions of fans care about every outcome.
- 03 Outcomes are transparent and objective.
- 04 Markets continuously price the probabilities.
- 05 Brands already spend billions activating around these moments.
Case study — Minnesota Lynx
Proven on a championship run.
June 2026: COVR designed, legalized and underwrote a "win the title, get it all back" membership offer for the Lynx in seven days — with zero contingent exposure for the club.
400
New 200-level season ticket packages.
$100,000
Incremental membership revenue for the club.
$0
Club balance-sheet exposure on a title win — 100% of the refund liability covered as it sold.
Looking ahead
It begins with sports.
The trigger is fully configurable — a title run, a playoff berth results in a fully 100% refundable rebate — so the same infrastructure can back a promotion tied to any measurable event.
Get in touch
Ready to
Ready to
re-engineer
the promotion?
Talk to our team about turning promotional risk into something you can model, price and fund — and ROI you can predict.