Create the offer
your fans want.
Finance will approve it.
Get creative. Reward the purchase with the moment your fans care about most: win the title and the money comes back, make the playoffs and 20% comes back. Any trigger, any rate, on tickets, merchandise or a sponsor’s product. COVR makes it an offer your finance team will approve. The liability sits on COVR's balance sheet, so your company never carries an open-ended obligation. All you have to do is create sales.
A markdown moves product. It also gives away the margin.
The usual fallback is a discount or a buy-one-get-one. Margin goes out on every sale whether the season goes your way or not, fans learn that the price moves, and the moments they care about most get a generic offer.
The bold offer stalls in approval
A money-back promise on 10,000 tickets is a seven-figure question on its own. That is why the idea usually dies before it reaches your fans.
Discounts train buyers to wait
Every markdown teaches your fans that the next one is coming. Next season starts from a lower price.
Dead inventory stays dead
Upper-level seats, weeknight games, the first season of an expansion team. A percentage off rarely fills them.
Fan-first upside, not fan-first pricing.
A discount surrenders value at the register on every transaction, win or lose. A trigger-event promotion gives up nothing at the register and only pays out if the moment your fans believe in comes true. COVR carries that payout, and it goes back to fans as reward dollars that stay in your ecosystem.
20% off, every sale
- Margin given away on every unit, whether the season goes your way or not.
- Fans learn to wait for the next markdown.
- Nothing about the offer connects to what the fan actually cares about.
- The end-of-season fire sale is still coming.
Full price, money back if it hits
- Every unit sells at full price, so margin stays intact.
- Demand comes from belief in the outcome, not from a lower tag.
- If the trigger hits, COVR funds the money back as reward dollars. If it doesn't, nothing changes.
- The promotion becomes an inventory tool that never touches your price.
It runs as your offer.
The fan sees “[Your team] is refunding your ticket if we win it all.” They never see a third party. Your digital, social and email channels carry it, a sponsor can present it, and COVR stays behind the curtain.
You own
- 01The brand, the creative, the offer
- 02The customer relationship and the list
- 03The product being sold, at your price
- 04The decision to run it, and when
COVR handles
- 01Designing and pricing the outcome
- 02Carrying the money-back obligation
- 03Tracking every qualifying purchase
- 04Settling the reward when the trigger hits
Five choices shape the offer.
The trigger is any measurable moment your fans already root for. The product is anything you sell. The rest is yours to design, and we help you choose.
- 01 The trigger: a title, a playoff berth, a hat trick, a number-one record. Picked before launch and timed to your on-sale window.
- 02 The product: season passes, mini packs, memberships, merchandise, festival passes.
- 03 The reward: full money back, a partial rebate, or reward dollars for next season, the team store or concessions.
- 04 The window: an on-sale period with a real deadline, so fans have a reason to act now.
- 05 The presenter: your brand on its own, or a sponsor who wants a moment to activate around.
The Lynx's “Championship Chase” went from contract to on sale in seven days, ran at full price throughout, and beat its membership goal twelve times over.
Tell us what
you want to run.
The product, the moment your fans root for, and when it would go on sale. We come back with priced trigger events, usually within one business day.